Karl Ulrich
Lecturer at Ross Business Institute, School of Business
Anvil Award, Wharton School — 2000
Professor at the University of Pennsylvania
Karl T. Ulrich specializes in innovation, entrepreneurship, and product development. He co-authored widely used textbooks and co-founded innovation programs at the University of Pennsylvania. Ulrich holds 24 patents and has led projects in various industries. He founded Terrapass and designed the Xootr scooter, named one of the coolest products of the 21st century.